Surface Area Strategy: Why the Best Teams Are Taking More Shots, Not Better Ones
That’s Surface Area Strategy.
More attempts. More signal. Better selection. Faster compounding.
-> a...nd with AI at each stage as some form of quality control to send feedback to the system on how to improve it can create such a powerful flywheel.
$100M idea sitting in "low priority" for six months because nobody could predict it would work... That's the tax of attempt-poverty right there. D:
"The tax of attempt-poverty" that's an even better name for it! Mind if we steal that? 😄
Go for it! 😂😂😂
Such a fun post!!
Thanks Joel! Happy New Year, hope you enjoyed the holidays and are doing well!
You as well Zain!
Volume with discipline beats waiting for the perfect idea every time.
Exactly. The discipline part is what most "move fast" advice skips. Thanks for reading, John! Happy New Year!
Great writing and great story. We all need to take our shot.
Thanks Dennis. Here's to more shots in 2026! 🏀
That’s Surface Area Strategy.
More attempts. More signal. Better selection. Faster compounding.
-> a...nd with AI at each stage as some form of quality control to send feedback to the system on how to improve it can create such a powerful flywheel.
$100M idea sitting in "low priority" for six months because nobody could predict it would work... That's the tax of attempt-poverty right there. D:
"The tax of attempt-poverty" that's an even better name for it! Mind if we steal that? 😄
Go for it! 😂😂😂
Such a fun post!!
Thanks Joel! Happy New Year, hope you enjoyed the holidays and are doing well!
You as well Zain!
Volume with discipline beats waiting for the perfect idea every time.
Exactly. The discipline part is what most "move fast" advice skips. Thanks for reading, John! Happy New Year!
Great writing and great story. We all need to take our shot.
Thanks Dennis. Here's to more shots in 2026! 🏀